Our portfolio strategy is twofold: we focus on driving growth for our existing brands and identifying new, high-potential opportunities that share our values and offer long-term success. To become an industry leader, we strike a balance between preserving each brand's unique identity and purpose, while also harnessing the power of our network, creative resources, and operational expertise to fuel innovation and expansion across all our brands.
Explore the latest news and discover inspiring stories of remarkable grooming, expert skincare tips, lifestyle trends, and of inspiring individuals. Our video collection takes you on a journey of discovery, uncovering the latest trends and innovations with the support of our partner brands.
Learn how to use Imperial Touch Eucalyptus and Menthol Shave Cream for a smooth and comfortable shave. Discover tips and tricks for mastering the art of shaving and say goodbye to razor burns.
Find Out if Wet Shaving is Right for You: A Balanced Guide. In this guide, we'll explore the advantages and disadvantages of wet shaving, helping you decide if it's the perfect fit for your grooming routine.
Pre-shave oil is not a replacement for taking a shower or wetting your face prior to shaving. Instead, it should be applied before shaving cream or soap to provide an extra layer of comfort and moisture.